Choosing the paper

Ensuring the best quality begins with choosing the correct stock for printing.

Choosing the paper

When talking about printed products, you can’t ignore the material it’s printed on. Our sales team is always available to help you choose the best stock for your job and to offer their expertise and experience.

When choosing printing stock, you need to focus on two primary factors: the gram weight of the paper and its type.

Gram weight

The surface weight of paper is a measure of how many grams one square metre of paper weighs. For example, an 80 gram paper means that a single sheet of paper that is 1 by 1 meter in size, weighs 80 grams.

When to use which gram weights:

80 – 100 g/m2 copy paper (uncoated paper)
115 – 250 g/m2 flyers (coated paper)
130 – 170 g/m2 brochures, magazines (coated or uncoated paper)
200 – 300 g/m2 packaging, CD/DVD cases, postcards (cardstock, coated, or uncoated paper)
250 – 350 g/m2 business cards (coated, uncoated, or art paper)
250 – 300 g/mfile covers (cardstock or art paper)

Type of stock

Printing stock can be roughly divided into three categories.

Uncoated paper

The surface of uncoated paper is matte.

This includes, for instance, white offset paper that is normally used for letterheads and book pages. This also includes different coloured papers and art papers, which are used for more exclusive products, such as file covers, invitations, and business cards.

Coated paper

Paper with a smooth surface. You can choose between matte and glossy paper.
We recommend using coated paper for full-colour printing.
Coated paper is recommended for photographs and other materials which require high quality printing.


Cardstock is a material comprised of multiple layers and is therefore stronger and more durable. Depending on the product, you can choose between a wide variety of different cardstock. Cardstock is used to make packaging, file covers, book covers, and other products.